ODEON is launching a new creative that envelops their four core values for their customers. Leading this 24 person production on set as a Director I worked alongside another Agency, Creative Producer & multiple Creative Directors - balancing logistics with creativity.
This project required flexibility in PreProduction as we designed & hand made custom costumes while we were still casting talent and collaborating with the Creative Agency and the ODEON Branding team on the creative and actual design of ODEON's brand.
Final exports for this is a suite of POS, Print, OOH, Social and in Cinema content that have been created for ODEON UK and Europe. Scroll down to see the initial social video, website images and BTS Photos!
Shot on an ARRI Alexa against a green screen which needed to account for lighting changes and in camera special FX.
This had to be recreated in a controlled white studio shoot to capture100 MegaPixel Photographs for OOH use.
