As a Creative Producer at Camistry, my first challenge was to create and engaging interview lead piece to camera. Following the success of this content I stayed with the Agency for a further two years.
YesHeIs is a Christian Organisation that creates content for communities world wide. As a non-christian myself, I had to think of a way to create a piece of content that two different audiences would find interesting.
Taking inspiration from my love of Master Class & Vice's online content I developed a narrative that spoke on two different levels before introducing the concept of Christianity: a human level and a spiritual level.
By setting up this human premise of "who others see you as", the content is engaging to a wide audience before narrowing down into its core premise.
In just over two years (between 2016 - 2018), I Directed and Produced 49 commercials and branded content which have reached over 25 million views on Youtube alone.
